Alcohol Cost Calculator
Calculate drink cost per ounce and optimal pricing for bars, restaurants, and home bartenders
Liquor Pricing Calculator
Use this Alcohol Cost Calculator to determine drink cost and suggested selling price using bottle price, pour size, mixer cost, and pour cost percentage. Perfect for bartenders, bar managers, and restaurant owners who need accurate beverage costing.
Liquor Cost per Ounce: $0.00
Total Drink Cost: $0.00
Suggested Drink Price: $0.00
How to Use the Alcohol Cost Calculator
Follow these simple steps to calculate your drink pricing and liquor costs accurately:
Bottle Price
Enter the total amount paid for the alcohol bottle.
Bottle Size
Select the bottle volume in milliliters or ounces.
Pour Size
Define the standard alcohol pour used per drink.
Mixer Cost
Add mixer cost if the drink includes other ingredients.
Pour Cost
Choose your target pour cost percentage.
Calculate
View drink cost and suggested selling price instantly.
Want to Track Calories?
Use our Calorie in Alcohol Calculator to estimate calories per drink and maintain nutritional awareness.
About the Alcohol Cost Calculator
This Alcohol Cost Calculator is designed to help bars, restaurants, caterers, and home bartenders accurately price alcoholic drinks. By breaking down bottle cost into per-ounce pricing, it removes guesswork and ensures consistent drink pricing strategies.
Whether you’re managing a high-volume bar, planning drink menu pricing, or calculating beverage costs for an event, this liquor pricing tool provides the foundation for profitable drink pricing decisions.
Using a structured cost-based pricing model helps prevent over-pouring losses, improves inventory control, and supports long-term profitability without sacrificing customer value. Bar owners can use this calculator to determine optimal drink prices while maintaining competitive pricing in their market.
The Science Behind Drink Pricing & Pour Cost
Drink pricing is based on cost control, portion accuracy, and margin planning. Alcohol is one of the highest-margin items in hospitality, but profits can disappear quickly due to inconsistent pours or incorrect pricing formulas.
Every drink sold has a measurable ingredient cost. When bars calculate cost per ounce and apply a controlled pour cost percentage, they ensure predictable margins on every sale while maintaining pricing consistency across all shifts.
Drink Pricing Formulas
- Liquor Cost per Ounce = Bottle Price ÷ Total Ounces in Bottle
- Drink Cost = (Pour Size × Cost per Ounce) + Mixer Cost
- Selling Price = Drink Cost ÷ (Pour Cost Percentage ÷ 100)
- Profit Margin = Selling Price – Drink Cost
Understanding Pour Cost Percentage
Pour cost percentage (also called beverage cost percentage) represents the ratio of ingredient cost to selling price. Industry experts recommend maintaining a pour cost between 15% and 25% to balance profitability and competitive pricing.
A 20% pour cost means that for every dollar earned from drink sales, 20 cents goes toward ingredients. This leaves 80 cents for labor, overhead, and profit. Lower pour costs increase profit margins but may result in higher menu prices.
Industry Best Practices
According to guidance from Restaurant365 and WebstaurantStore, controlling pour cost is one of the most effective ways to protect bar profits, reduce waste, and maintain consistent drink quality.
Common Drink Cost Examples
Here are typical cost-to-price ratios for popular bar drinks using a 20% pour cost:
Cost: $1.50
Price: $7.50
Cost: $2.00
Price: $10.00
Cost: $2.50
Price: $12.50
Cost: $1.75
Price: $8.75
Cost: $2.00
Price: $10.00
Cost: $2.25
Price: $11.25
Tips for Optimizing Bar Profitability
1. Standardize Your Pours
Use jiggers or measured pourers to ensure consistent drink portions. Even small variations in pour size can significantly impact profitability over time.
2. Track Inventory Regularly
Regular inventory management helps identify discrepancies between expected and actual liquor usage, revealing over-pouring or theft issues.
3. Review Pricing Quarterly
Wholesale costs fluctuate. Review your drink pricing every 3-6 months to ensure margins remain healthy as supplier costs change.
4. Consider Premium vs. Well Drinks
Premium liquors often have lower pour cost percentages due to higher pricing flexibility, while well drinks need tighter cost control.
5. Calculate Total Cocktail Costs
Don’t forget to include garnishes, bitters, and specialty ingredients when calculating cocktail costs. These small costs add up quickly.
Frequently Asked Questions
What is an alcohol cost calculator?
An alcohol cost calculator is a tool that helps determine drink cost and suggested selling price using bottle price, pour size, mixer costs, and target pour cost percentage. It’s essential for bars and restaurants to maintain profitability.
What is a good pour cost percentage?
Most bars target a pour cost between 15% and 25% for healthy profit margins. High-volume bars may operate at 18-22%, while upscale establishments might maintain 15-18% through premium pricing.
How do you calculate liquor cost per ounce?
Divide the bottle price by the total number of ounces in the bottle. For example, a $25 bottle containing 25.4 oz (750ml) has a cost per ounce of approximately $0.98.
Can I use this calculator for cocktails?
Yes, mixer costs and multiple ingredients can be added to calculate total cocktail pricing. For complex cocktails with multiple spirits, calculate each component separately then combine costs.
Is this calculator useful for home bartenders?
Absolutely. Home bartenders use it to plan events, parties, and alcohol budgets. It helps estimate how many drinks you can make from a bottle and budget accordingly.
Does pour size affect profit?
Yes, significantly. Even small over-pours of 0.25 oz can reduce profits by 15-20% over time. Consistent pour size control is critical for bar profitability.
Can this calculator help with menu pricing?
Yes, it provides a consistent foundation for drink menu pricing based on actual costs rather than guesswork, ensuring all menu items contribute to profitability.
Is it suitable for restaurants?
Restaurants use this calculator to standardize drink pricing across locations and ensure consistent margins on beverage programs.
Does it include labor costs?
No, it focuses on ingredient costs only. Labor, overhead, and other operational costs should be factored separately into overall pricing strategy.
Can pour cost be adjusted later?
Yes, changing the pour cost percentage instantly updates pricing results, allowing you to see how different margins affect selling prices.
How accurate is this calculator?
The calculator is highly accurate when correct inputs are provided. Accuracy depends on precise bottle costs, accurate pour measurements, and realistic mixer costs.
What’s the difference between pour cost and profit margin?
Pour cost is the percentage of selling price spent on ingredients, while profit margin is the actual dollar amount or percentage retained after ingredient costs.